improve & innovate the way to present products &services by using art and new technologies

May 2020


Where did the idea come from ? Who are the project holders ?

The idea came from the project holders’ passion for the arts and the awareness that the companies can improve and innovate their way to present their products and services by using art and new technologies and share ethical principles and respect for the environment to create a better future. The project holders are Eleonora Oleotto and Nelson Rojas vice director and director of the Zoprai company.

What do they do ? What’s the project about ?

Reframe aims at supporting companies for the promotion of their products and services, in an innovative way, by using art and innovation technologies as main means, creating services such as Emotional Branding (that includes activities like: BTL – Below The Line communication and creation of experiential showrooms in the companies and during fairs) and Experiential Events Design for products’ launch, conventions and companies’ party. The project is part of a bigger one called “Essentia” available here

Why did they create it ? What kind of impact (social, artistic, innovative,) does the project have?

The project holders want to provide companies and their customers with a new concept of experience of products and services. Working together with firms who have at their bases shared values about ethics and environmental sustainability, they aim at creating a map of sustainable companies and therefore enhance sustainable tourism. The project also wants to help companies and artists to grow from the economic and social point of view by working together, creating high quality experiences and having an effect on urban regeneration a well.

How does the SMATH Project help them? What are the next steps?

SMATH is helping them to define their project in detail, to look at their business from different points of view and improve their offer. The next steps consist in a list of actions, including find the missing funds, start the commercial system and organization of events and then expand the system.

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