VR awesome outcome
INTERVIEW
Where did the idea come from ? Who are the project holders ?
The idea came from an hibridation process. Shivver was waiting for a perfect partner to work one
of the performing arts verticals. On the other hand, AprÒpera wants to introduce new and wider
audience to opera. We met and we recognised each other as the perfect match. Our goal as a
team is to create a new approach to the opera. A new way to enjoy it, to promote opera and to
get revenues from it. The project holders are Marc Sala with AprÒpera and Lorena Toda with
Shivver, of course with our team members. Aleix Llorens is our project led who is doing a fantastic
job.
What is the project about? Its main activities :
Feeling the opera from the stage. An unique immersive and interactive experience to know more
in depth what is behind the scenes and to get deeper into the performance.
Why did they create it ? What kind of impact (social, artistic, innovative,) does the project have?
We started to see the values and the high purposes of both companies and we saw a potential
collaboration due to our complementarity. With the knowhow we have in opera, we want to
transform what is happening on stage and around to a new dimension: new technologies. With
this project we break geographical barriers (people from BCN can see opera houses from NY,
Australia,…), we are more sustainable as you consume from home, we adapt to new ways of
consuming ( for new users: digital and on demand), we will promote opera to new generations
new ways to get revenues for artists/ theatres.
How does the SMATH Project help them? What are the next steps?
SMATH is supporting us from the very beginning. They believed in the potential of new
technologies in performing arts and the connections we could stablish partnering with other
members. They have created innovative and inspiring sessions as well as the needed support to
create our final proposal. We are so fortunate to count on their support. They are always here to
help. For entrepreneurs is difficult to have access to grants, funds and have visibility which
SMATH is a key partner to support us here.
