Opera Experience

Opera Experience

VR awesome outcome


Where did the idea come from ? Who are the project holders ?

The idea came from an hibridation process. Shivver was waiting for a perfect partner to work one of the performing arts verticals. On the other hand, AprÒpera wants to introduce new and wider audience to opera. We met and we recognised each other as the perfect match. Our goal as a team is to create a new approach to the opera. A new way to enjoy it, to promote opera and to get revenues from it. The project holders are Marc Sala with AprÒpera and Lorena Toda with Shivver, of course with our team members. Aleix Llorens is our project led who is doing a fantastic job.

What is the project about? Its main activities :

Feeling the opera from the stage. An unique immersive and interactive experience to know more in depth what is behind the scenes and to get deeper into the performance.

Why did they create it ? What kind of impact (social, artistic, innovative,) does the project have?

We started to see the values and the high purposes of both companies and we saw a potential collaboration due to our complementarity. With the knowhow we have in opera, we want to transform what is happening on stage and around to a new dimension: new technologies. With this project we break geographical barriers (people from BCN can see opera houses from NY, Australia,…), we are more sustainable as you consume from home, we adapt to new ways of consuming ( for new users: digital and on demand), we will promote opera to new generations new ways to get revenues for artists/ theatres.

How does the SMATH Project help them? What are the next steps?

SMATH is supporting us from the very beginning. They believed in the potential of new technologies in performing arts and the connections we could stablish partnering with other members. They have created innovative and inspiring sessions as well as the needed support to create our final proposal. We are so fortunate to count on their support. They are always here to help. For entrepreneurs is difficult to have access to grants, funds and have visibility which SMATH is a key partner to support us here.

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