A digital platform at the service of the unique Manades’ heritage
March 2020
INTERVIEW
Where did the idea come from ? Who are the project holders ?
The activities linked to the manades generate 40 million euros each year on the territory, and an
international influence of the delta of Rhone. • The manadiers are important local economic engines,
the primary guarantors of biodiversity and the preservation of the territory's environment. • And yet
the risk is greater every day of a short or medium term disappearance of their specific activity.
What do they do ? What’s the project about ?
Manades 2.0 is a digital interpretation center aimed at: • Promoting the heritage linked to the
manades by facilitating their understanding and reappropriation by the general public. • Developing
cooperation between the various local and thematic players to create lasting, diversified,
monetizable and equitable added values. • Creating a common digital resource, alive and
participative in the service of communication, tourist activity and the collective memory of the herds.
Why did they create it ? What kind of impact (social, artistic, innovative,) does the project have?
The expected impact of the project is to bring improvement of the living environment and influence
of the local territory; development of new sustainable economic and cultural activities with low
ecological impact by preserving and perpetuating a unique activity with strong territorial and cultural
roots intimately linked to Provençal culture.
How does the SMATH Project help them? What are the next steps?
The SMATH support helped facilitate meetings and exchanges with different stakeholders. The
project also helped us structure our ideas by providing expert input on marketing strategies and
business plan.
