improve & innovate the way to present products &services by using art and new technologies
May 2020
INTERVIEW
Where did the idea come from ? Who are the project holders ?
The idea came from the project holders’ passion for the arts and the awareness that the companies
can improve and innovate their way to present their products and services by using art and new
technologies and share ethical principles and respect for the environment to create a better future.
The project holders are Eleonora Oleotto and Nelson Rojas vice director and director of the Zoprai
company.
What do they do ? What’s the project about ?
Reframe aims at supporting companies for the promotion of their products and services, in an
innovative way, by using art and innovation technologies as main means, creating services such as
Emotional Branding (that includes activities like: BTL – Below The Line communication and creation of
experiential showrooms in the companies and during fairs) and Experiential Events Design for
products’ launch, conventions and companies’ party. The project is part of a bigger one called
“Essentia” available here http://www.zoprai.com/essentia
Why did they create it ? What kind of impact (social, artistic, innovative,) does the project have?
The project holders want to provide companies and their customers with a new concept of
experience of products and services. Working together with firms who have at their bases shared
values about ethics and environmental sustainability, they aim at creating a map of sustainable
companies and therefore enhance sustainable tourism. The project also wants to help companies
and artists to grow from the economic and social point of view by working together, creating high
quality experiences and having an effect on urban regeneration a well.
How does the SMATH Project help them? What are the next steps?
SMATH is helping them to define their project in detail, to look at their business from different points
of view and improve their offer. The next steps consist in a list of actions, including find the missing
funds, start the commercial system and organization of events and then expand the system.
